Branding
Muse & Crow
Overview:
Muse & Crow is a boutique brand that embodies elegance, nature, and timeless sophistication. Balancing classic and contemporary tones, the brand is designed to appeal to a refined and style-conscious audience with a preference for natural textures and curated experiences.
Design Direction:
The identity system blends exclusivity with warmth, using a soft neutral palette, elegant serif typography, and minimalistic layout principles. The brand personality leans toward natural, feminine, and elite — expressing both high-end appeal and a grounded, organic feel.
Muse & Crow is a boutique brand that embodies elegance, nature, and timeless sophistication. Balancing classic and contemporary tones, the brand is designed to appeal to a refined and style-conscious audience with a preference for natural textures and curated experiences.
Design Direction:
The identity system blends exclusivity with warmth, using a soft neutral palette, elegant serif typography, and minimalistic layout principles. The brand personality leans toward natural, feminine, and elite — expressing both high-end appeal and a grounded, organic feel.
Scope of Work:
• Logo and symbol design
• Typography system and color palette
• Brand guidelines and usage rules
• Packaging design and branded print materials (bags, boxes, wrapping paper)
Result:
A distinctive visual identity that feels both luxurious and earthy — designed to attract conscious consumers with a taste for elegance and authenticity.
• Logo and symbol design
• Typography system and color palette
• Brand guidelines and usage rules
• Packaging design and branded print materials (bags, boxes, wrapping paper)
Result:
A distinctive visual identity that feels both luxurious and earthy — designed to attract conscious consumers with a taste for elegance and authenticity.
Pattern Design Muse & Crow
A custom botanical pattern inspired by nature and vintage herbarium prints. Designed in soft ivory over olive green, it adds elegance and warmth to the packaging. Used across wrapping paper, inner linings, and print materials, it reinforces the brand’s natural, refined identity.
A custom botanical pattern inspired by nature and vintage herbarium prints. Designed in soft ivory over olive green, it adds elegance and warmth to the packaging. Used across wrapping paper, inner linings, and print materials, it reinforces the brand’s natural, refined identity.
Art Director: Albina Korneychuk
Copywriters: Nina Kravchuk
Project Manager: Svetlana Topuzis
Copywriters: Nina Kravchuk
Project Manager: Svetlana Topuzis
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