Branding
Camp Cove
The Brief:
Create a visual identity for a local café that brings a laid-back, Australian beach vibe to the heart of Sacramento.
About the Brand:
Camp Cove is a neighborhood kitchen and all-day café offering specialty coffee and fresh meals. Rooted in Australian hospitality, it celebrates simplicity, warmth, and community.
Create a visual identity for a local café that brings a laid-back, Australian beach vibe to the heart of Sacramento.
About the Brand:
Camp Cove is a neighborhood kitchen and all-day café offering specialty coffee and fresh meals. Rooted in Australian hospitality, it celebrates simplicity, warmth, and community.
Custom Brand Pattern As part of the Camp Cove identity, I created a set of hand-crafted line icons representing key menu items — from coffee cups and avocados to sailboats and bacon.
These icons were combined into a seamless, repeatable pattern used across packaging, social media, and interior graphics. The minimal monoline style reflects the casual, clean, and friendly atmosphere of the café, while the bold cobalt blue ties back to the brand’s ocean-inspired identity.
These icons were combined into a seamless, repeatable pattern used across packaging, social media, and interior graphics. The minimal monoline style reflects the casual, clean, and friendly atmosphere of the café, while the bold cobalt blue ties back to the brand’s ocean-inspired identity.
Design Solution:
• Custom logotype with hand-crafted character — the vertical rhythm of the letters adds an energetic, playful tension
• Multiple logo variations for packaging, signage, and social media
• Core color palette built around deep cobalt blue, referencing ocean tones
• Visual system built to feel warm, local, and intentionally imperfect — like something that grew naturally with the space
Packaging Prototypes:
Developed branded cup designs and style direction for takeaway items, keeping the identity bold and instantly recognizable.
• Custom logotype with hand-crafted character — the vertical rhythm of the letters adds an energetic, playful tension
• Multiple logo variations for packaging, signage, and social media
• Core color palette built around deep cobalt blue, referencing ocean tones
• Visual system built to feel warm, local, and intentionally imperfect — like something that grew naturally with the space
Packaging Prototypes:
Developed branded cup designs and style direction for takeaway items, keeping the identity bold and instantly recognizable.
Art Director: Albina Korneychuk
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