Branding
Juice Shop Fruitful
Fruitful Juice Shop — Branding for a Wellness-Focused, Feel-Good Brand
Fruitful is a juice bar created by two health and nutrition professionals with a mission to make fruits and veggies fun, approachable, and part of everyday life. We developed a brand identity that reflects the joyful, energetic, and wholesome values behind the concept.
Fruitful is a juice bar created by two health and nutrition professionals with a mission to make fruits and veggies fun, approachable, and part of everyday life. We developed a brand identity that reflects the joyful, energetic, and wholesome values behind the concept.
The logo features a pineapple — a symbol of warmth, vitality, and hospitality — paired with elegant typography and a clean, modern layout. The color palette is fresh and vibrant, designed to evoke a sense of health, optimism, and trust. Multiple color versions allow flexibility across packaging, signage, and interior design.
Fruitful Juice Shop is more than a place to grab a smoothie — it’s a celebration of healthy living and a daily dose of feel-good energy.
Fruitful Juice Shop is more than a place to grab a smoothie — it’s a celebration of healthy living and a daily dose of feel-good energy.
Art Director: Albina Korneychuk
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A logo is a basic element on which a company's corporate identity is built. The fonts used in the logo become an important detail of the design, advertising materials, documentation, packaging, and labeling. The color scheme of the logo is used not only in printed materials but literally everywhere - from the design of production facilities and office buildings to the corporate clothing of employees. Sometimes, even the shape of the logo is played with in other elements of the corporate identity, in advertising, and in the criticism of the company by competitors in various ways - from artistic abstractions to humorous caricatures.
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