Logo Design
Steap Circle
Overview:
Steap Circle is a subscription-based tea company based in the UK, delivering curated blends of premium tea each month. The service introduces tea lovers to a variety of flavours and origins, creating a ritual of discovery and enjoyment.
Design Direction:
The identity highlights balance, nature, and community. The logo’s circular form symbolises continuity and the shared ritual of tea, while clean modern typography reflects clarity and trust. A natural colour palette with warm earthy tones communicates authenticity and comfort, reinforcing Steap Circle’s role as a modern yet timeless tea brand.
Steap Circle is a subscription-based tea company based in the UK, delivering curated blends of premium tea each month. The service introduces tea lovers to a variety of flavours and origins, creating a ritual of discovery and enjoyment.
Design Direction:
The identity highlights balance, nature, and community. The logo’s circular form symbolises continuity and the shared ritual of tea, while clean modern typography reflects clarity and trust. A natural colour palette with warm earthy tones communicates authenticity and comfort, reinforcing Steap Circle’s role as a modern yet timeless tea brand.
Art Director: Albina Korneychuk
Copywriters: Nina Kravchuk
Project Manager: Svetlana Topuzis
Copywriters: Nina Kravchuk
Project Manager: Svetlana Topuzis
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