A logo is a basic element on the basis of which a company's corporate identity is built. Fonts used in the logo become an important detail of design, advertising materials, documentation, packaging and labeling. The color scheme of the logo is used not only in printed materials, but literally everywhere - from the design of production buildings and office buildings to corporate clothing of employees. And sometimes the very outlines of the logo are used in other elements of corporate identity, in advertising, as well as in criticism of the company by competitors in various ways - from artistic abstractions to comical caricatures.